Professional spa and skincare expertise from South Tyrol
TEAM DR JOSEPH has developed professional spa and skincare concepts for hotels, spas and beauty institutes for several decades. TEAM DR JOSEPH is rooted in the personal story of founder Joseph Franz, who began developing natural solutions following a knee injury.
These days, this family-owned company from Bruneck/Brunico is active in the field of professional spa and skincare concepts, specially developed for the requirements of the international hotel and premium wellness industry.
“There are many hip brands offering a couple of products. But there are only a few companies offering such a wide product range and with such a decades-long spa competence.”
Premium natural cosmetics made in South Tyrol
Founded in Bruneck in 1986 by Joseph Franz, the company’s origins can be traced back to a deeply personal story: following a severe knee injury, Joseph was looking for alternative approaches, studied herbalism and found the foundations of his work in the plant world.
This path led to the development of the first natural essences at a time when natural cosmetics still represented a niche market. These days, the family business is run by his children Fabian Franz, Viktor Franz and Lena Franz. With their backgrounds in architecture, economics and philosophy, they bring different perspectives to the company.

Spa expertise and applied research
Together, they continue to develop the company’s expertise in spa and skincare applications. The certified cosmetics are produced in the company’s laboratory in Bruneck, where plant-based ingredients are combined with biotechnological processes. Natural hyaluronic acid, produced from yeast fermentation, and rosemary extract rich in antioxidative polyphenols are examples of combining plant-based raw materials with biotechnology.
The objective is to further develop characteristics such as stability and application properties of the ingredients. The company focuses on the professional sector: TEAM DR JOSEPH products are mainly used in premium wellness hotels and selected beauty institutes across Europe. Products and treatments are offered together and are deliberately distributed through trained professionals rather than conventional retail channels. Raw materials are sourced from regions where the respective plants are traditionally cultivated or naturally occur: argan oil from Morocco, lavender oil from France and mountain pine oil from South Tyrol. These are complemented by ingredients that have been examined within the framework of international scientific research.
Continuity, professional expertise and continuous product development remain central elements of the company’s activities.






